On Monday {insert link} I covered Topic 3 which discussed how to start turning your quilt designs into quilt patterns. I discussed how to find the block within your quilt pattern and then how to go about sizing the blocks and deciding on a layout to get to the quilt size(s) that you would like to include in your pattern.
Two questions I have been asked over and over again are around offering a quilt pattern in more than one size and the difference between free and paid quilt patterns. Our designers (and myself) weigh in on these questions below.
Do you typically offer your patterns in one size or more than one size? How did you decide on this?
Lorna of Sew Fresh Quilts - I typically offer my patterns in more than one size. This allows for more flexible use of the pattern to suit the buyer's needs.
Soma of Whims and Fancies - The size of my patterns is based on the details of the designs. I design them in such a way that they can be resized by printing them at different percentages.
Yvonne of Quilting Jetgirl - I have patterns both ways, and I price accordingly. A pattern that is only one size is slightly less expensive than a pattern with multiple sizes. Ideally, I would like my patterns to offer multiple sizes.
I always try to offer more than one size in my quilt patterns, but if a pattern is complex, making the pattern in a different size would require really odd measurements, etc., I will chose to offer the pattern in one size only.
Amy of 13 Spools - I only offer them in one size because it’s a freaking pain to do more! This is usually because my patterns have complex cutting directions, and it would be crazy to do it for many sizes.
Anne of Springleaf Studios - Right now it’s about half and half. The patterns that offer multiple sizes range from baby to queen size. Others have just a single throw/lap size. The decision is generally based on the design. If it’s a block based design, it’s easier to offer multiple sizes. Exceptions to this would be an overly large block which can make it difficult to work into traditional bed sized quilts or if the overall design requires a set number of blocks. The complexity of a design can also simply get to be too confusing for multiple sizes when it comes to listing yardage and cutting. I don’t want to overwhelm the quilter with things they don’t need. I do sometimes include tips on how to rescale a block or make another size when the pattern doesn’t include other size options.
Christa of Christa Quilts - I offer them in four sizes. When I was ready to get serious about pattern design, I began to do a bunch of research. I paid attention to what other designers did and asked my instagram followers if they wanted multiple sizes and what sizes they preferred. For my general pattern layout, I realized that four different sizes was enough to make the pattern valuable, but didn’t make the pattern too long for printing.
I also wanted to differentiate my single patterns from the patterns I write for books. My books are a themed collection of patterns in one size only; therefore the individual unit price of a book pattern is much cheaper when you consider how many patterns are offered in a book. For stand-alone patterns, I wanted to make sure I was providing enough value to the consumer to justify the higher unit cost of just one pattern.
Lorna of Sew Fresh Quilts - I typically offer my patterns in more than one size. This allows for more flexible use of the pattern to suit the buyer's needs.
Soma of Whims and Fancies - The size of my patterns is based on the details of the designs. I design them in such a way that they can be resized by printing them at different percentages.
Yvonne of Quilting Jetgirl - I have patterns both ways, and I price accordingly. A pattern that is only one size is slightly less expensive than a pattern with multiple sizes. Ideally, I would like my patterns to offer multiple sizes.
I always try to offer more than one size in my quilt patterns, but if a pattern is complex, making the pattern in a different size would require really odd measurements, etc., I will chose to offer the pattern in one size only.
Amy of 13 Spools - I only offer them in one size because it’s a freaking pain to do more! This is usually because my patterns have complex cutting directions, and it would be crazy to do it for many sizes.
Anne of Springleaf Studios - Right now it’s about half and half. The patterns that offer multiple sizes range from baby to queen size. Others have just a single throw/lap size. The decision is generally based on the design. If it’s a block based design, it’s easier to offer multiple sizes. Exceptions to this would be an overly large block which can make it difficult to work into traditional bed sized quilts or if the overall design requires a set number of blocks. The complexity of a design can also simply get to be too confusing for multiple sizes when it comes to listing yardage and cutting. I don’t want to overwhelm the quilter with things they don’t need. I do sometimes include tips on how to rescale a block or make another size when the pattern doesn’t include other size options.
Christa of Christa Quilts - I offer them in four sizes. When I was ready to get serious about pattern design, I began to do a bunch of research. I paid attention to what other designers did and asked my instagram followers if they wanted multiple sizes and what sizes they preferred. For my general pattern layout, I realized that four different sizes was enough to make the pattern valuable, but didn’t make the pattern too long for printing.
I also wanted to differentiate my single patterns from the patterns I write for books. My books are a themed collection of patterns in one size only; therefore the individual unit price of a book pattern is much cheaper when you consider how many patterns are offered in a book. For stand-alone patterns, I wanted to make sure I was providing enough value to the consumer to justify the higher unit cost of just one pattern.
Cheryl of Meadow Mist Designs - As I stated in my Monday post, I do not think that you must include multiple sizes in your quilt patterns, but when speaking with pattern purchasers, most indicated that having multiple sizes made the pattern more valuable and that they tended to buy more multiple size patterns than single size patterns. In my own patterns, almost all have multiple sizes, with the number of sizes and which sizes are offered based on the block size, complexity, and other factors.
With all of the free patterns out there on Craftsy, Moda Bake Shop, and blogs, do you feel that there is a difference in what a free versus for sale pattern should contain?
Soma of Whims and Fancies - I haven’t felt any difference between the two. My patterns contain the same level of detail whether they are paid or not. That way, people get a realistic impression of working with my patterns, regardless of which one they pick.
Yvonne of Quilting Jetgirl - When I am making a quilt pattern that will be purchased, I try to offer something “more” than would be realistic for a free pattern. For instance, I will include a coloring page, give detailed information on fabric selection, or even provide a worksheet to outline a thought process to help a quilter cultivate a story and meaning behind the quilt they are making. I have also included additional information like a secondary quilt pattern that can be made from scraps generated when piecing the quilt top.
I believe that a quilt pattern that is offered for sale should be pattern tested and edited more carefully than a free pattern / tutorial. It is one thing for me to write a free pattern / tutorial and work through the pattern on my own, but when I offer a pattern for sale at the very least I want several other quilters to have looked it over.
Amy of 13 Spools - For starters, I don’t really concern myself with what I think others should include in a free v. paid pattern - only what works for me. My situation (stay at home mom with 3 very young children; I can only sew if I pay for a babysitter, etc.) is not necessarily the same as quilter a and quilter b, etc. - so our needs are different, as well. That’s ok. If someone else offers a great pattern for free, I don’t worry about my own pricing model - I do what I need to do, and they can do what they need to do.
When I’m deciding whether to offer a pattern for sale or for free, it’s about three things: time, complexity, and pattern testing. I nearly always make quilts for-sale patterns. That’s just a practical thing - my quilt patterns tend to take quite awhile to write, and I can’t justify that time if I’m not going to get at least some compensation.
Block patterns are a toss-up. Here, there is a difference in content - I usually don’t provide cutting directions for the free paper-pieced patterns. That part takes awhile to figure out & write, so I will decide to either 1) include it & offer the pattern for sale, or 2) skip it and offer the pattern for free.
For me, another concern with paid v. free is pattern testing - I always have my patterns for sale tested! I don’t have my free ones tested - it just doesn’t make sense monetarily for me.
Anne of Springleaf Studios - Yes, I do. As a designer trying to make money from my pattern sales it can be a challenge to compete with all the free patterns available. Most free patterns are fairly straight forward and provide a minimum of instruction. I try to offer more than what you would expect in a free pattern. Things like alternative ways to use the pattern and a coloring page to name a few. I really want the quilter to take my pattern and use it as a starting point to create their own unique version.
I might add that with such easy access to information online these days, I think there can be an assumption that everything online is free. What many people don’t think about is the amount of time it takes to fully develop a pattern. That’s what this series is all about and I hope by the end more quilters will appreciate the effort that goes into publishing patterns. You don’t just write one up in a day.
Christa of Christa Quilts - I limit how much free content I offer. I have one free pattern called “Puzzle Box” that my readers get when they sign up for my email newsletter on my website. It is available in one size only and gives my readers a “taste” for my other multi-size patterns. I also offer step-by-step quilt along tutorials on my website. These aren’t full blown illustrated patterns, but they give me a chance to test-out my ideas before I create a pattern. These, too, are offered in one size only.
Lorna of Sew Fresh Quilts - A free pattern should contain as much or as little information as the creator of that pattern feels like offering. A for sale pattern should ALL the information needed for making the quilt from start to finish, including fabric requirements, cutting directions, block construction, and quilt top assembly instructions. Additional information may include a fabric selection guide, a variety of quilt layout options, a colouring sheet or quilting suggestions.
With all of the free patterns out there on Craftsy, Moda Bake Shop, and blogs, do you feel that there is a difference in what a free versus for sale pattern should contain?
Soma of Whims and Fancies - I haven’t felt any difference between the two. My patterns contain the same level of detail whether they are paid or not. That way, people get a realistic impression of working with my patterns, regardless of which one they pick.
Yvonne of Quilting Jetgirl - When I am making a quilt pattern that will be purchased, I try to offer something “more” than would be realistic for a free pattern. For instance, I will include a coloring page, give detailed information on fabric selection, or even provide a worksheet to outline a thought process to help a quilter cultivate a story and meaning behind the quilt they are making. I have also included additional information like a secondary quilt pattern that can be made from scraps generated when piecing the quilt top.
I believe that a quilt pattern that is offered for sale should be pattern tested and edited more carefully than a free pattern / tutorial. It is one thing for me to write a free pattern / tutorial and work through the pattern on my own, but when I offer a pattern for sale at the very least I want several other quilters to have looked it over.
Amy of 13 Spools - For starters, I don’t really concern myself with what I think others should include in a free v. paid pattern - only what works for me. My situation (stay at home mom with 3 very young children; I can only sew if I pay for a babysitter, etc.) is not necessarily the same as quilter a and quilter b, etc. - so our needs are different, as well. That’s ok. If someone else offers a great pattern for free, I don’t worry about my own pricing model - I do what I need to do, and they can do what they need to do.
When I’m deciding whether to offer a pattern for sale or for free, it’s about three things: time, complexity, and pattern testing. I nearly always make quilts for-sale patterns. That’s just a practical thing - my quilt patterns tend to take quite awhile to write, and I can’t justify that time if I’m not going to get at least some compensation.
Block patterns are a toss-up. Here, there is a difference in content - I usually don’t provide cutting directions for the free paper-pieced patterns. That part takes awhile to figure out & write, so I will decide to either 1) include it & offer the pattern for sale, or 2) skip it and offer the pattern for free.
For me, another concern with paid v. free is pattern testing - I always have my patterns for sale tested! I don’t have my free ones tested - it just doesn’t make sense monetarily for me.
Anne of Springleaf Studios - Yes, I do. As a designer trying to make money from my pattern sales it can be a challenge to compete with all the free patterns available. Most free patterns are fairly straight forward and provide a minimum of instruction. I try to offer more than what you would expect in a free pattern. Things like alternative ways to use the pattern and a coloring page to name a few. I really want the quilter to take my pattern and use it as a starting point to create their own unique version.
I might add that with such easy access to information online these days, I think there can be an assumption that everything online is free. What many people don’t think about is the amount of time it takes to fully develop a pattern. That’s what this series is all about and I hope by the end more quilters will appreciate the effort that goes into publishing patterns. You don’t just write one up in a day.
Christa of Christa Quilts - I limit how much free content I offer. I have one free pattern called “Puzzle Box” that my readers get when they sign up for my email newsletter on my website. It is available in one size only and gives my readers a “taste” for my other multi-size patterns. I also offer step-by-step quilt along tutorials on my website. These aren’t full blown illustrated patterns, but they give me a chance to test-out my ideas before I create a pattern. These, too, are offered in one size only.
Lorna of Sew Fresh Quilts - A free pattern should contain as much or as little information as the creator of that pattern feels like offering. A for sale pattern should ALL the information needed for making the quilt from start to finish, including fabric requirements, cutting directions, block construction, and quilt top assembly instructions. Additional information may include a fabric selection guide, a variety of quilt layout options, a colouring sheet or quilting suggestions.
Cheryl of Meadow Mist Designs - For my free patterns, they are almost always one size and contain instructions for one design option. For example, I might have a free pattern of a lap size quilt using a jelly roll. If I were to make it into a paid pattern, I would try to expand the number of quilt sizes offered and would probably offer instructions for cutting and piecing from yardage, scraps, and any other pre-cuts that might work along with additional tips and content.
No comments:
Post a Comment
Thanks for leaving your thoughts...